ALAN MUTTER: blogger, Reflections of a Newsosaur (http://newsosaur.blogspot.com) and managing partner, Tapit Partners, an information technology consulting firm)
Although the newspaper generates 90 percent of a typical publisher’s sales, it is a mistake to think of it as the “core product.” The true core products of a newspaper company are its abilities to produce compelling content, build large audiences, sell advertising and make a profit. The publishers who succeed in the future will be agnostic about the platforms they use to capitalize on those core strengths.
The traditional, one-size-fits-all newspaper should be a concise, reasonably comprehensive and extremely well-organized guide to the community. It should leverage the strengths of print: deep reporting, thoughtful analysis, fine writing and elegant visuals.
It should avoid the weaknesses of print by de-emphasizing warmed-over coverage of stale, widely reported news."
MY TAKE: Stop calling it newspapers, then. The print components -- newspapers, magazines, tabloids -- these are print and very distinguishable from online. To be discussed on Thought #3.
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