More encouraging news yet re: online usage and news.
Pew Research found that 76% of tweeters are reading newspapers online. "Twitter users are just as likely as other to consume news, but are more likely to do so on the internet and more likely to get online news through a smart phone."
This finding appears to solidify the argument that what is affecting newspapers today is not loss of readership but loss of revenue. We need to focus on revenue generation rather than focusing on what I consider to be a straw man argument that recent closures, bankruptcies and mergers show that "newspapers are dying."
They are morphing with different delivery mechanisms but arguably not fast enough. Rather than look for the magic bullet we need to address the "long tail" application of fulfilling our community needs to provide different kinds of news using different methods of delivery.
Pew Research on tweeting
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