Thursday, April 2, 2009

#3 newspaper thought: Rock and river = landscape

#3 thought from NAA interviews:
CHARLOTTE HALL: senior vice president and editor, Orlando Sentinel, and president, American Society of Newspaper Editors:
 (The successful newspaper of the future) stops the clock once a day and takes an assessment, offering the kind of in-depth and analytical work that the 24/7 breaking news world on the Web cannot provide. Print is good at the things the Web is not good at—watchdog, explanatory, enterprise, narrative storytelling. The two media complement one another. One is the flowing river, changing constantly; the other is the rock on the shore, fixed and solid.
MY TAKE: The successful small to medium sized news enterprises will look at the web product differently than the newspaper -- not unlike how we view the difference between our magazines and our newspapers. To expand on Ms. Hall's description, online flows with breaking news (not features nor depth and analysis), databases of community information for day-to-day decision making (ratings of local mechanics, day care centers, where to eat tonight), archives (past editions and stories), deep and wide links to community information (online directory with depth of access more than phone numbers and addresses), and local/local social networks of community gathering niches (mom to mom, teen to teen) facilitated by the news enterprise.

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